How to Identify Psychographic Segments: Part 1

By Mitchell Vincent-Wayne  

Marketing Intelligence & Planning, Vol. 12, Iss. 7, 1994-07 ,pp. : 4-10

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How Chinese adolescent girls perceive gender roles: a psychographic study

By Chan Kara   Ng Yu Leung  

Journal of Consumer Marketing, Vol. 30, Iss. 1, 2013-01 ,pp. : 50-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using values and shopping styles to identify fashion apparel segments

By Sarabia-Sanchez Francisco J.   Vigaray Maria D. De Juan   Hota Monali  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 3, 2012-03 ,pp. : 180-199

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interactive services: how to identify and target the new markets

By Kangis Peter   Rankin Kathy  

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 3, 1996-03 ,pp. : 44-67

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Adding value with learning agility: How to identify and develop high-potential employees

By  

Development and Learning in Organizations: An International Journal, Vol. 27, Iss. 5, 2013-08 ,pp. : 24-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite