How Chinese adolescent girls perceive gender roles: a psychographic study

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.1, 2013-01, pp. : 50-61

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Segmentation of Chinese adolescent girls using gender roles and ideal female images

By Chan Kara Ng Yu Leung

Journal of Consumer Marketing, Vol. 29, Iss. 7, 2012-10 ,pp. : 521-531

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How do Chinese multinationals perceive factors affecting the integration-responsiveness framework?

By Fan Di Zhu Cherrie Jiuhua

International Journal of Emerging Markets, Vol. 9, Iss. 2, 2014-04 ,pp. : 181-204

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How consumers with disabilities perceive "welcome" in retail servicescapes: a critical incident study

By Baker Stacey Menzel Holland Jonna Kaufman-Scarborough Carol

Journal of Services Marketing, Vol. 21, Iss. 3, 2007-05 ,pp. : 160-173

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How to Identify Psychographic Segments: Part 1

By Mitchell Vincent-Wayne

Marketing Intelligence & Planning, Vol. 12, Iss. 7, 1994-07 ,pp. : 4-10

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How to Identify Psychographic Segments : Part 2

By Mitchell Vincent-Wayne

Marketing Intelligence & Planning, Vol. 12, Iss. 7, 1994-07 ,pp. : 11-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite