Brand naming in China: a linguistic approach

Author: Chan Allan K.K.   Huang Yue Yuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.15, Iss.5, 1997-05, pp. : 227-234

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract