Author： McDonald Gael M. Roberts C.J.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.24, Iss.8, 1990-08, pp. : 6-19
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand naming in China: a linguistic approach
By Chan Allan K.K. Huang Yue Yuan
Marketing Intelligence & Planning, Vol. 15, Iss. 5, 1997-05 ,pp. :
Access to resources
Recommend
