The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity

Author: Bristow Dennis N   Mowen John C  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.16, Iss.6, 1998-06, pp. : 375-386

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract