![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Moncrief William C Cravens David W
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.17, Iss.7, 1999-07, pp. : 329-332
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
New technology and the changing role of marketing
Marketing Intelligence & Planning, Vol. 22, Iss. 3, 2004-03 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The changing face of marketing: Succeeding in the digital world
Strategic Direction, Vol. 26, Iss. 4, 2010-01 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
European Journal of Marketing, Vol. 11, Iss. 6, 1993-12 ,pp. :