Developing marketing strategy with MarStra: the support system and the real-world tests

Author： Li Shuliang  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.18, Iss.3, 2000-03, pp. : 135-144

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

GloStra - a hybrid system for developing global strategy and associated Internet strategy

By Li Shuliang   Davies Barry J  

Industrial Management & Data Systems, Vol. 101, Iss. 3, 2001-04 ,pp. : 132-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A framework for a hybrid intelligent system in support of marketing strategy development

By Li Shuliang   Duan Yanqing   Kinman Russell   Edwards John S.  

Marketing Intelligence & Planning, Vol. 17, Iss. 4, 1999-07 ,pp. : 209-216

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A framework for a hybrid intelligent system in support of marketing strategy development

By Li Shuliang   Duan Yanqing   Kinman Russell   Edwards John S  

Marketing Intelligence & Planning, Vol. 17, Iss. 2, 1999-02 ,pp. : 70-79

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies

By Li Shuliang  

Marketing Intelligence & Planning, Vol. 22, Iss. 7, 2004-12 ,pp. : 751-760

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Computer-based support for marketing strategy development

By Li Shuliang   Kinman Russell   Duan Yanqing   Edwards John S  

European Journal of Marketing, Vol. 34, Iss. 5-6, 2000-05 ,pp. : 551-575

Emerald Group Publishing Ltd

Access to resources Recommend Favorite