Author: Li Shuliang Kinman Russell Duan Yanqing Edwards John S
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.34, Iss.5-6, 2000-05, pp. : 551-575
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The role of marketing capability in innovation-based competitive strategy
Journal of Strategic Marketing, Vol. 11, Iss. 1, 2003-03 ,pp. :