Comparing the generalizability of online and mail surveys in cross-national service quality research

By Deutskens Elisabeth   Jong Ad   Ruyter Ko   Wetzels Martin  

Marketing Letters, Vol. 17, Iss. 2, 2006-04 ,pp. : 119-136

Springer Publishing Company

Access to resources Recommend Favorite

The impact of e-mail marketing on brand loyalty

By Merisavo Marko   Raulas Mika  

Journal of Product and Brand Management, Vol. 13, Iss. 7, 2004-12 ,pp. : 498-505

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating the Web and e-mail into a push-pull strategy

By Sands Mike  

Qualitative Market Research: An International Journal, Vol. 6, Iss. 1, 2003-03 ,pp. : 27-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

E-mail survey response rates: targeting increases response

By Jackson Anita   DeCormier Ray  

Marketing Intelligence & Planning, Vol. 17, Iss. 3, 1999-03 ,pp. : 135-140

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modelling and analysis of e-mail management for improved customer relationship management

By Greve Robert A.   Sharda Ramesh   Kamath Manjunath   Kadam Amit  

International Journal of Simulation and Process Modelling, Vol. 1, Iss. 3-4, 2005-08 ,pp. : 125-137

Inderscience Publishers

Access to resources Recommend Favorite