Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

Author: Li Shuliang   Davies Barry   Edwards John   Kinman Russell   Duan Yanqing  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.20, Iss.5, 2002-08, pp. : 273-284

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Abstract