Integrating country of origin into global marketing strategy

Author： Clarke Irvine   Owens Margaret   Ford John B  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.17, Iss.2, 2000-02, pp. : 114-126

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Decision support for global marketing strategies: the effect of country of origin on product evaluation

By Badri Masood A   Davis Donald L   Davis Donna F  

Journal of Product and Brand Management, Vol. 4, Iss. 5, 1995-05 ,pp. : 49-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The fundamentals of standardizing global marketing strategy

By Viswanathan Nanda K.   Dickson Peter R.  

International Marketing Review, Vol. 24, Iss. 1, 2007-02 ,pp. : 46-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global branding, country of origin and expertise: An experimental evaluation

By Pecotich Anthony   Ward Steven  

International Marketing Review, Vol. 24, Iss. 3, 2007-06 ,pp. : 271-296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating country-of-origin image and brand image in corporate rebranding: the case of China

By Guercini Simone   Ranfagni Silvia  

Marketing Intelligence & Planning, Vol. 31, Iss. 5, 2013-07 ,pp. : 508-521

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country of origin marketing over the product life cycle: A Danish case study

By Niss Hanne  

European Journal of Marketing, Vol. 30, Iss. 3, 1996-03 ,pp. : 6-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite