![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Butcher Ken Sparks Beverley O'Callaghan Frances
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.20, Iss.5, 2002-08, pp. : 297-306
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The 'Burden' of Key Customer Relationships
Journal of Customer Behaviour, Vol. 2, Iss. 2, 2003-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)