Author: Broderick Anne J Vachirapornpuk Supattra
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.20, Iss.6, 2002-10, pp. : 327-335
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Rod Michel Ashill Nicholas J. Shao Jinyi Carruthers Janet
Marketing Intelligence & Planning, Vol. 27, Iss. 1, 2009-02 ,pp. :
By Sureshchandar G.S. Rajendran Chandrasekharan Anantharaman R.N.
The International Journal of Bank Marketing, Vol. 21, Iss. 5, 2003-07 ,pp. :