An investigation into the overseas market servicing strategies of Queen's Award for Export winners: revisiting the concentration versus spreading debate

Author： Crick Dave   Bradshaw Robert   Chaudhry Shiv  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.20, Iss.6, 2002-10, pp. : 370-377

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