Congruence of domestic and export marketing strategies - An empirical investigation of its performance implications

ISSN： 0265-1335

Source： International Marketing Review, Vol.17, Iss.6, 2000-06, pp. : 563-586

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Export marketing: conceptual and empirical developments

By Young Stephen

European Journal of Marketing, Vol. 29, Iss. 8, 1995-08 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Effects of Export Stimulation: Implications for Export Performance

By Stewart David B. McAuley Andrew

Journal of Marketing Management, Vol. 15, Iss. 6, 1999-07 ,pp. : 505-518

Routledge Ltd

Access to resources Recommend Favorite

Marketing process adaptation: Antecedent factors and new product performance implications in export markets

By Griffith David A. Lee Hannah S. Yeo Chang Seob Calantone Roger

International Marketing Review, Vol. 31, Iss. 3, 2014-05 ,pp. : 308-334

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying successful marketing strategies by export regional destination

By Lado Nora Martínez-Ros Ester Valenzuela Ana

International Marketing Review, Vol. 21, Iss. 6, 2004-12 ,pp. : 573-597

Emerald Group Publishing Ltd

Access to resources Recommend Favorite