Author： Grønhaug Kjell Venkatesh Alladi
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.20, Iss.10, 1993-12, pp. : 55-65
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Abstract
Focuses on consumption activities in the context of socialization and because of this implications are highlighted. States that socialization encompasses a vast literature, from major disciplines and lists these. Looks also at the consumer and purchases of goods. Posits that social class is a major influence on purchasing, especially regarding technology-type appliances such as computers, cars and other relative articles.
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