Luxury branding on the Internet: lost opportunity or impossibility?

Author： Riley Francesca Dall'Olmo   Lacroix Caroline  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.21, Iss.2, 2003-04, pp. : 96-104

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

By So Jing Theng   Parsons Andrew Grant   Yap Sheau-Fen  

Journal of Fashion Marketing and Management, Vol. 17, Iss. 4, 2013-09 ,pp. : 403-423

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"i-Branding": developing the internet as a branding tool

By Simmons Geoffrey J.  

Marketing Intelligence & Planning, Vol. 25, Iss. 6, 2007-09 ,pp. : 544-562

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Capitalizing on the internet opportunity

By Day George S   Bens Katrina J  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 4-5, 2005-04 ,pp. : 160-168

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International branding: demand- or supply-driven opportunity?

By Chernatony Leslie de   Halliburton Chris   Bernath Ratna  

International Marketing Review, Vol. 12, Iss. 2, 1995-02 ,pp. : 9-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Tobin Tax: another lost opportunity?

By Johnson Robert  

Development in Practice, Vol. 7, Iss. 2, 1997-05 ,pp. : 140-147

Routledge Ltd

Access to resources Recommend Favorite