Account planning in the new marketing and communications environment (has the Stephen King challenge been met?)

Author: Zambardino Adrian   Goodfellow John  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.21, Iss.7, 2003-11, pp. : 425-434

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract