Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market

By Aydin Serkan   Özer Gökhan   Arasil Ömer  

Marketing Intelligence & Planning, Vol. 23, Iss. 1, 2005-01 ,pp. : 89-103

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Confusion: The Mobile Phone Market

By Turnbull Peter W.   Leek Sheena   Ying Grace  

Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. : 143-163

Routledge Ltd

Access to resources Recommend Favorite

The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France

By Lee Jonathan   Lee Janghyuk   Feick Lawrence  

Journal of Services Marketing, Vol. 15, Iss. 1, 2001-02 ,pp. : 35-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Discovering behavioral segments in the mobile phone market

By Kimiloglu Hande   Nasir V. Aslihan   Nasir Süphan  

Journal of Consumer Marketing, Vol. 27, Iss. 5, 2010-08 ,pp. : 401-413

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Always-on mobile phone behaviour impulsive and postmodern consumers

By Altintas M. Hakan   Gursakal Necmi   Kaufmann Hans Ruediger   Vrontis Demetris   Isin Feride Bahar  

International Journal of Technology Marketing, Vol. 5, Iss. 4, 2010-04 ,pp. : 328-344

Inderscience Publishers

Access to resources Recommend Favorite