Identifying the initial target consumer for innovations: an integrative approach

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.23, Iss.6, 2005-10, pp. : 562-573

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer adoption of technological innovations

By Saaksjarvi Maria

European Journal of Innovation Management, Vol. 6, Iss. 2, 2003-02 ,pp. : 90-100

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying and Analysing Consumer Market Problems

SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 10, 2010-06 ,pp. : 46-71

OECD Publishing

Access to resources Recommend Favorite

Identifying Innovators in Consumer Product Markets

By Goldsmith Ronald Flynn Leisa Reinecke

European Journal of Marketing, Vol. 26, Iss. 12, 1992-12 ,pp. : 42-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An integrative framework for cross-cultural consumer behavior

By Luna David Gupta Susan Forquer

International Marketing Review, Vol. 18, Iss. 1, 2001-03 ,pp. : 45-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer ethnocentrism: an integrative review of its antecedents and consequences

By Shankarmahesh Mahesh N.

International Marketing Review, Vol. 23, Iss. 2, 2006-03 ,pp. : 146-172

Emerald Group Publishing Ltd

Access to resources Recommend Favorite