Consumer ethnocentrism: an integrative review of its antecedents and consequences

Author: Shankarmahesh Mahesh N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.23, Iss.2, 2006-03, pp. : 146-172

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract