Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya

Author: Musyoka S.M.   Mutyauvyu S.M.   Kiema J.B.K.   Karanja F.N.   Siriba D.N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.25, Iss.6, 2007-09, pp. : 632-642

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Abstract