Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Author： Chen Daqing Sain Sai Laing Guo Kun

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.3, 2012-09, pp. : 197-208

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Data mining framework for customer lifetime value-based segmentation

By Aeron Harsha Kumar Ashwani Moorthy Janakiraman

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 1, 2012-03 ,pp. : 17-30

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Data Mining

By Ozimek John

The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. : 280-281

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Using data mining and datawarehousing techniques

By Forcht Karen A Cochran Kevin

Industrial Management & Data Systems, Vol. 99, Iss. 5, 1999-05 ,pp. : 189-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling customer satisfaction and loyalty: survey data versus data mining

By Baumann Chris Elliott Greg Burton Suzan

Journal of Services Marketing, Vol. 26, Iss. 3, 2012-05 ,pp. : 148-157

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mining the gold in customer data to uncover your competitive advantage

By Shi-Nash Dr Amy

Applied Marketing Analytics, Vol. 1, Iss. 3, 2015-07 ,pp. : 237-242

Henry Stewart Publications

Access to resources Recommend Favorite