Measuring the effectiveness of marketing information systems: An empirically validated instrument

Author： Gounaris Spiros P.   Panigyrakis George G.   Chatzipanagiotou Kalliopi C.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.25, Iss.6, 2007-09, pp. : 612-631

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