A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships

Author： Dash Satyabhusan   Bruning Ed   Guin Kalyan Ku  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.27, Iss.1, 2009-02, pp. : 146-169

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