The effect of power distance and individualism on service quality expectations in banking: A two-country individual- and national-cultural comparison

Author: Dash Satyabhusan   Bruning Ed   Acharya Manaswini  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.27, Iss.5, 2009-07, pp. : 336-358

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Abstract