Author: Fillis Ian
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.27, Iss.6, 2009-09, pp. : 753-774
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic Marketing Planning: Theory and Practice
The Marketing Review, Vol. 6, Iss. 4, 2006-12 ,pp. :