Context into text into context: marketing practice into theory; marketing theory into practice

Author： Smith Terry   Williams Tom   Lowe Sid   Rod Michel   Hwang Ki-Soon  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-8049|33|7|1027-1046

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.33, Iss.7, 2015-10, pp. : 1027-1046

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