Retail experience stores: experiencing the brand at first hand

Author： Jones Peter   Comfort Daphne   Clarke-Hill Colin   Hillier David  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.28, Iss.3, 2010-05, pp. : 241-248

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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