A comparison of humor styles in US and Mexican television commercials

Author： Cruthirds Kevin W.   Wang Valerie L.   Wang Yong J.   Wei Jie  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.30, Iss.4, 2012-06, pp. : 384-401

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

By Moon Young Sook   Chan Kara  

International Marketing Review, Vol. 22, Iss. 1, 2005-01 ,pp. : 48-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Portrayal of Children's Activities in Television Commercials: A Content Analysis

By Peterson R.T.  

Journal of Business Ethics, Vol. 17, Iss. 14, 1998-10 ,pp. : 1541-1549

Springer Publishing Company

Access to resources Recommend Favorite

A Content Analysis of the Portrayal of Mature Individuals in Television Commercials

By Peterson R.T.   Ross D.T.  

Journal of Business Ethics, Vol. 16, Iss. 4, 1997-03 ,pp. : 425-433

Springer Publishing Company

Access to resources Recommend Favorite

The Depiction of African American Children's Activities in Television Commercials: An Assessment

By Peterson R.T.  

Journal of Business Ethics, Vol. 36, Iss. 4, 2002-04 ,pp. : 303-313

Springer Publishing Company

Access to resources Recommend Favorite

An examination of gender role portrayals in television commercials in Romania: A gender of nations approach

By Stoica Michael   Miller Darryl W.   Ardelea Dan  

Journal of Marketing Communications, Vol. 17, Iss. 4, 2011-09 ,pp. : 245-261

Routledge Ltd

Access to resources Recommend Favorite