An examination of gender role portrayals in television commercials in Romania: A gender of nations approach

Author： Stoica Michael   Miller Darryl W.   Ardelea Dan  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.17, Iss.4, 2011-09, pp. : 245-261

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA

By Wiles Judith A   Wiles Charles R   Tjernlund Anders  

European Journal of Marketing, Vol. 29, Iss. 11, 1995-11 ,pp. : 35-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements

By An Daechun   Kim Sanghoon  

International Marketing Review, Vol. 24, Iss. 2, 2007-04 ,pp. : 181-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Gender Equity Reports from Four Nations

By Conklin Wendy  

The Diversity Factor, Vol. 11, Iss. 1, 2003-12 ,pp. : 16-22

Elsie Y. Cross Associates, Inc.

Access to resources Recommend Favorite

An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note

By Ford John B   LaTour Michael S   Honeycutt Earl D    

International Marketing Review, Vol. 14, Iss. 6, 1997-06 ,pp. : 409-423

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A comparison of humor styles in US and Mexican television commercials

By Cruthirds Kevin W.   Wang Valerie L.   Wang Yong J.   Wei Jie  

Marketing Intelligence & Planning, Vol. 30, Iss. 4, 2012-06 ,pp. : 384-401

Emerald Group Publishing Ltd

Access to resources Recommend Favorite