Mind the gap: The mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

Author: Malhotra Naresh K.   Lee Olivia F.   Uslay Can  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-671X

Source: International Journal of Quality & Reliability Management, Vol.29, Iss.6, 2012-06, pp. : 607-625

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