The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

By Leisen Birgit   Lilly Bryan   Winsor Robert D.  

Journal of Services Marketing, Vol. 16, Iss. 3, 2002-06 ,pp. : 201-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship

By Farrelly Francis   Quester Pascale  

European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 530-553

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland

By Mehta Rajiv   Larsen Trina   Rosenbloom Bert   Mazur Jolanta   Polsa Pia  

International Marketing Review, Vol. 18, Iss. 6, 2001-11 ,pp. : 633-667

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Problems of distribution and market orientation in the fishery sector in Greece

By Papavassiliou Nikolaos  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 7, 2010-08 ,pp. : 556-566

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising adoption in a developing market economy: the case of Poland

By West Douglas C   Paliwoda Stanley J  

International Marketing Review, Vol. 13, Iss. 4, 1996-04 ,pp. : 82-101

Emerald Group Publishing Ltd

Access to resources Recommend Favorite