The impact of customer relationship marketing on the firm performance: a Spanish case

Author: Izquierdo Carmen Camarero   Cillán Jesús Gutiérrez   Gutiérrez Sonia San Martín  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.19, Iss.4, 2005-04, pp. : 234-244

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Abstract