The impact of customer participation on NPD performance: the mediating role of inter-organisation relationship

Author: Lin Ming-Ji James   Huang Chin-Hua  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.1, 2012-12, pp. : 3-15

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract