Toward a measure of service convenience: multiple-item scale development and empirical test

By Colwell Scott R.   Aung May   Kanetkar Vinay   Holden Alison L.  

Journal of Services Marketing, Vol. 22, Iss. 2, 2008-04 ,pp. : 160-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measurement of retailers' price images with a multiple-item scale

By Zielke Stephan  

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 3, 2006-07 ,pp. : 297-316

Routledge Ltd

Access to resources Recommend Favorite

Customer heterogenity in the development of e-loyalty

By ChocarroRaquelDepartment of Business Management   Universidad Publica de Navarra   Pamplona   Spain.   CortiñasMonicaDepartment of Business Management   Universidad Publica de Navarra   Pamplona   Spain.   VillanuevaMaria LuisaDepartment of Business Management   Universidad Publica de Navarra   Pamplona   Spain.  

Journal of Research in Interactive Marketing, Vol. 9, Iss. 3, 2015-08 ,pp. : 190-213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies

By Blankson Charles   Kalafatis Stavros P.  

Journal of Marketing Management, Vol. 20, Iss. 1-2, 2004-02 ,pp. : 5-43

Routledge Ltd

Access to resources Recommend Favorite

Customer loyalty and customer loyalty programs

By Uncles Mark D   Dowling Grahame R   Hammond Kathy  

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite