Relationship marketing: the influence of consumer involvement on perceived service benefits

By Kinard Brian R.   Capella Michael L.  

Journal of Services Marketing, Vol. 20, Iss. 6, 2006-10 ,pp. : 359-368

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets

By Garry Tony  

Journal of Marketing Management, Vol. 23, Iss. 5-6, 2007-06 ,pp. : 461-481

Routledge Ltd

Access to resources Recommend Favorite

Targets of commitment in service provider-consumer relationships: a prototyping study

By Jones Tim D.   Taylor Shirley F.   Bansal Harvir S.  

Qualitative Market Research: An International Journal, Vol. 12, Iss. 1, 2009-01 ,pp. : 36-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of consumer expertise on evoked set size and service loyalty

By Wirtz Jochen   Mattila Anna S  

Journal of Services Marketing, Vol. 17, Iss. 7, 2003-10 ,pp. : 649-665

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Determinants of trust in a service provider: the moderating role of length of relationship

By Coulter Keith S   Coulter Robin A  

Journal of Services Marketing, Vol. 16, Iss. 1, 2002-03 ,pp. : 35-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite