Drawing the line between targeting and patronizing: how "vulnerable" are the vulnerable?

By Wolburg Joyce M  

Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. : 287-288

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How to mitigate the impact of visceral behaviors: A fine line between passionate or immature, stubborn, weak and unpredictable leaders

By  

Strategic Direction, Vol. 29, Iss. 3, 2013-01 ,pp. : 30-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Deviant customer behaviour: A study of techniques of neutralisation

By Harris Lloyd C.   Daunt Kate L.  

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 834-853

Routledge Ltd

Access to resources Recommend Favorite

Deviant Managerial Behavior: Costs, Outcomes and Prevention

By Miceli N.S.  

Journal of Business Ethics, Vol. 15, Iss. 6, 1996-06 ,pp. : 703-709

Springer Publishing Company

Access to resources Recommend Favorite

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

By Boisvert Jean   Ashill Nick J.  

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 517-527

Emerald Group Publishing Ltd

Access to resources Recommend Favorite