Spirals of distrust vs spirals of trust in retail customer service: consumers as victims or allies

Author: Friend Lorraine A.   Costley Carolyn L.   Brown Charis  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.24, Iss.6, 2010-09, pp. : 458-467

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Abstract