Determinants of core value behavior in service brands

Author: Thorbjørnsen Helge   Supphellen Magne  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.25, Iss.1, 2011-02, pp. : 68-76

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract