Alumni affinity credit cards: making the relationship work

By Worthington Steve   Horne Suzanne  

The International Journal of Bank Marketing, Vol. 13, Iss. 5, 1995-05 ,pp. : 24-30

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Credit where it is due: drivers of loyalty to credit cards

By Parahoo Sanjai K.  

The International Journal of Bank Marketing, Vol. 30, Iss. 1, 2012-01 ,pp. : 4-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Credit cards preferences of Islamic and conventional credit card

By    

Journal of Islamic Marketing, Vol. 6, Iss. 1, 2015-03 ,pp. : 72-94

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

College students' consumption of credit cards

By Blankson Charles   Paswan Audhesh   Boakye Kwabena G.  

The International Journal of Bank Marketing, Vol. 30, Iss. 7, 2012-10 ,pp. : 567-585

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Use of Credit Cards by Older Americans

By Mathur Anil   Moschis George P  

Journal of Services Marketing, Vol. 8, Iss. 1, 1994-01 ,pp. : 27-36

Emerald Group Publishing Ltd

Access to resources Recommend Favorite