Consumer preferences for retailer brand architectures: results from a conjoint study

Author: Grunert Klaus G.   Esbjerg Lars   Bech-Larsen Tino   Bruns° Karen   Juhl Hans J°rn  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.34, Iss.8, 2006-08, pp. : 597-608

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Abstract