The relevance of retailer country-of-origin to consumer store choice: evidence from China

Author: Maruyama Masayoshi   Wu Lihui  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.31, Iss.5, 2014-09, pp. : 462-476

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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