Understanding patrons' participation in activities at entertainment malls: A study in "flow"

Author: Lotz Sherry L.   Eastlick Mary Ann   Mishra Anubha   Shim Soyeon  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.38, Iss.6, 2010-01, pp. : 402-422

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Abstract