Internalising a brand across cultures: the case of IKEA

Author： Tarnovskaya Veronika V.   Chernatony Leslie de  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.39, Iss.8, 2011-06, pp. : 598-618

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Global brand communities across borders: the Warhammer case

By Cova Bernard   Pace Stefano   Park David J.  

International Marketing Review, Vol. 24, Iss. 3, 2007-06 ,pp. : 313-329

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Logistics-driven packaging innovation: a case study at IKEA

By Hellström Daniel   Nilsson Fredrik  

International Journal of Retail & Distribution Management, Vol. 39, Iss. 9, 2011-07 ,pp. : 638-657

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Sensory cues and shoppers' touching behaviour: the case of IKEA

By Hultén Bertil  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 4, 2012-03 ,pp. : 273-289

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the dynamics of global sourcing development over time - the case of IKEA

By Hultman Jens  

International Journal of Integrated Supply Management, Vol. 6, Iss. 2, 2011-06 ,pp. : 109-126

Inderscience Publishers

Access to resources Recommend Favorite

IMC, brand communications, and corporate cultures

By Eagle Lynne   Kitchen Philip J  

European Journal of Marketing, Vol. 34, Iss. 5-6, 2000-05 ,pp. : 667-686

Emerald Group Publishing Ltd

Access to resources Recommend Favorite