Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change

Author： Kim Hye-Young   Kang Ju-Young M.   Johnson Kim K.P.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.40, Iss.5, 2012-04, pp. : 376-387

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