Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Author: Zarantonello Lia   Luomala Harri T.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.14, Iss.1, 2011-01, pp. : 55-82

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Abstract