A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences

Author: Ng Sandy   Russell-Bennett Rebekah   Dagger Tracey  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.21, Iss.7, 2007-10, pp. : 471-480

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content