Defining the information needs of senior marketing executives: an exploratory study

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.4, Iss.1, 2001-01, pp. : 52-61

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives

By Ashill Nicholas J. Jobber David

Journal of Marketing Management, Vol. 17, Iss. 5-6, 2001-06 ,pp. : 543-558

Routledge Ltd

Access to resources Recommend Favorite

The Manufacturing/Marketing Orientation and its Information Needs

By Blois Keith J.

European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. : 354-364

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Meeting the information needs of marketing in the twenty-first century

By Culkin Nigel Smith David Fletcher Jonathon

Marketing Intelligence & Planning, Vol. 17, Iss. 1, 1999-02 ,pp. : 6-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory study of sales-marketing integrative devices

By Dewsnap Belinda Jobber David

European Journal of Marketing, Vol. 43, Iss. 7-8, 2009-07 ,pp. : 985-1007

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory study of marketing, logistics, and ethics in packaging innovation

By Vernuccio Maria Cozzolino Alessandra Michelini Laura

European Journal of Innovation Management, Vol. 13, Iss. 3, 2010-01 ,pp. : 333-354

Emerald Group Publishing Ltd

Access to resources Recommend Favorite