Author: Ashill Nicholas J. Jobber David
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.17, Iss.5-6, 2001-06, pp. : 543-558
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Ashill Nicholas J. Jobber David
Journal of Marketing Management, Vol. 15, Iss. 6, 1999-07 ,pp. :
Perceived Environmental Uncertainty and Innovation in Small Firms
By Freel Mark
Small Business Economics, Vol. 25, Iss. 1, 2005-08 ,pp. :
An exploratory study of sales-marketing integrative devices
By Dewsnap Belinda Jobber David
European Journal of Marketing, Vol. 43, Iss. 7-8, 2009-07 ,pp. :